_Recent Publications

Hong, J., Choi, S., & Williams, D. (2020, in press). Sexist AI: An Experiment Integrating CASA and ELM. International Journal of Human-Computer Interaction .
Ratan, R., Shen, C., Williams, D., (2020, in press). Men Do Not Rule the World of Tanks: Negating the Gender-Performance Gap in a Spatial-Action Game by Controlling for Time Played. American Behavioral Scientist.PDF
Shen, C., Wolff, G., Ratan, R., Kim, T. & Williams, D. (2020, in press) Viral Vitriol: Predictors and Contagion of Online Toxicity in World of Tanks. Computers in Human Behavior.PDF
Hong, J., Peng, Q. & Williams, D. (2020, in press). Are you ready for Artificial Mozart and Skrillex?: An Experiment Testing Expectancy Violation Theory and AI Music. New Media and Society.PDF
Hong. J. & Williams, D. (2019). Racism, Responsibility and Autonomy in HCI: Testing Perceptions of an AI Agent. Computers in Human Behavior.PDF


I provide consulting services to firms seeking to manage their data and gain insights about their customer’s behavior, including satisfaction, interactions, subscriptions and microtransactions.

Most of this work is with video game developers managing game populations and seeking to improve the player experience, but the models are widely applicable and adaptable.

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