_Recent Publications

Williams, D., Khan, E., Pathak, N. & Srivastava, J. (2022). Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems. Journal of Advertising.PDF
Liu, M., Choi, S., Kim, D. & Williams, D. (2021). Connecting in-game performance, need satisfaction, and psychological well-being: A comparison of older and younger players in World of Tanks. New Media & Society.PDF
Morstatter, F., Kim, D,Jonckheere, N., Liu, C., Seth, M. & Williams, D. (2021). I’ll Play on My Other Account: The Network and Behavioral Differences of Sybils. In CHI PLAY ’21: ACM SIG CHI.PDF
Hong, J., Cruz, I. & Williams, D. (2021). AI, You Can Drive My Car: How We Evaluate Human Drivers vs. Self-Driving Cars. Computers in Human Behavior. PDF
Sun, J., Williams, D. & Li, Y. (2021). Let’s Bail!: The evolution of individual-group affiliation in an online gaming community. Computers in Human Behavior. PDF


I provide consulting services to firms seeking to manage their data and gain insights into their customer’s behavior, including satisfaction, interactions, subscriptions and microtransactions.

Most of this work is with video game developers managing game populations and seeking to improve the player experience, but the models are widely applicable and adaptable.

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